TROPICS

We found an inspirational and enthusiastic “What for?” that made the brand distinctive: “We are here to make you smile.” A semicircle tells this story… It became a smile, and this smile turned into a slice of fruit. Since Tropics is made of real fruit, it gave us a good reason to make people really want to smile :)

The brand’s image identity was created to playfully connect Tropics with Jamaicans´ joyful vibes, using the Fruitsmile brand concept. We translated this into textures, words, colors and bottles

Even your dog smiles!. We created a ‘Fun Everywhere’ app where people and even pets can smile: just place your cell phone in front of them and...play!