LEKKERLAND

Land of delights

Lekkerland means land of delights. It is a cheese brand manufactured by Sigma, a leading Mexican company. Lekkerland is one of several brands in their portfolio. They had commissioned us to review the positioning of 4 cheese brands, with the aim of giving each one their own brand identity.

We identified the brand´s main iconic assets: the tulip and the windmill, both representative of the product´s origin. However these were not enough make the brand unique or memorable.

The idea was to create a parallel between varieties of cheese and wine as both belonging in premium territory based on the years of aging these products require. As a result, the number became a protagonist asset on the packaging. We restyled the logo, making it more elegant and geometric to match the new brand positioning. In addition to making the number a protagonist asset on the packaging, we restyled the logo, making it more elegant and geometric to match the new brand positioning.