DOWNY

Downy is a fabric softener that has been steadily increasing its sales throughout key LATAM countries. The brand positioning is a PERFUME for clothes. In this particular case, the brand´s team leader in Mexico, asked us to add the idea of long-lasting-freshness to the proposal.

We created a reason for the consumer to believe that Downy has long lasting perfume: perfume capsules that burst with every movement. Inspired by the Big Bang explosion we told this story with visuals of super hi-tech capsules, containing flowers + a water splash, exploding with a huge bang of vibrance and freshness.