Yopliat, leader yoghurts brand, has designed a strategy that consists of surprising consumers with new product versions that allows the brand to innovate by renewing the reasons to be purchased.
These seasonal versions have a newness in the product itself. This time, Yoplait chose Christmas as the theme for the launch introducing two new flavours: Apple-Cinnamon and Strawberry-Cinnamon.
In TMGroup we designed the collection packs with the idea of mixing 2 objects: one of them representing the newness of the product and the other, Christmas. We also designed the key visuals that the brand posted in social media and out of home. Aditionally we created a Christmas exhibition where we encourage ourselves to more … we turned the new packaging into a children toy.
Yoplait, a “design” gift.