WÀ! is more than just an expression. It is the name we created for the first Procter & Gamble design magazine for the Chinese region. WÀ! Wow! WAU! is the same amazement and delight expression that celebrate what the eyes see anywhere in the planet. In this case, the designs that a multinational company wanted to share with their work teams. WÀ! is a magazine created by designers for people with a designer’s soul. That was our starting point to create the notes and manual gestures we chose as a design resource to give this magazine its Identity. Shout it: WÀ!

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