San Rafael, premium sausages and cold meats brand located Central America, was going to launch a new line of products with a simple and powerful benefit: an unexpected taste.

Their new flavored sausages has ingredients like “chipotle”, cheddar and fine herbs promise to make the consumer fall in love in the same moment they taste them: FLAVOR AT FIRST SIGHT.

In TMGroup we created the concept and designed a rhetorical key visual that communicates to the consumer the differential of the new product in a new and intuitive way.

Good taste, happy heart! … that is thanks to this design.

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