In Pantene Middle East, they have decided to raise the bet at the point of sale with the aim of achieving premium exhibitions according to the context. In cities like Dubai, where luxury is a commonplace, a premium brand has no choice but to display itself as a premium brand.

When we designed a special display kit for pharmacies and perfumeries at TM, we wanted to highlight the quality of the materials and we strategically matched the black-gold color with 2 key objectives: to highlight the visibility of the product with a white packaging and guarantee the luxury that the brand intended to show at their points of sale. The synthesis of a golden PRO-V that holds the display by the base and its upper part is the touch of branding that the piece needed to close the proposal.

The Dutyfree is now around the corner!

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