ORIGINAL BOLS

Keeping up with the market manifestations, where all traditional drinks are gaining followers among the youngsters for the preparation of drinks, BOLS had the opportunity of updating their packaging to go along with the trend.

We created a design that was inspired in the esthetic of the Dutch design, where the gin comes from. We highlighted its pureness of resources, the typographic strength and the geometrical organization of its lines.

A new BOLS. The same essence.