DOWNY is a fabric softener used in several countries in the world. Its differential benefit are fragrances. They are distinctive versus the competition because they are similar to the French ones. Despite they had a packaging for the rest of the world, they asked us to create a special one to represent its uniqueness and be able to talk to women. In TM, we nourished from the beauty world to achieve this design which wasn´t seen before in this category. It brings to life the quality of freshness and that becomes winner in all the consumers tests even against global designs. It can be smelt from its package.