THE WINNER IS: ICBC
ICBC, a Chinese bank with a lot of offices around the world, created an award to highlight the work of companies in international trade. In TMGroup, we created and designed the award statuette that presents several symbologies. First of all, the coin on top of the object is set in wood and symbolizes prosperity. It also was the inspiration for the bank’s isotype and represents the commercial exchange among different countries and cultures. Wood was selected as a key material because it evokes the first boats that left China to gain the world and give origin to the foreign market. And, finally, the body of the award has 10 lines that symbolize the commitment of the bank to provide a superior quality of service. A totem design with a Chinese personality.