SANCOR, an Argentine dairy company, has a very strong identity in its TV commercials. You can see a group of children, between 1 and 3 years old, who play and dance in a very funny way in a “live” stage that surprises with huge letters and elements made of paper. SANCOR wanted to bring life the same spirit of the commercials to the points of sale. In TMGroup we designed interactive displays, where mom and son were linked by the same furniture that displayed the products, as a result, this experience improved the closing of the purchase. Additionally we created and designed some key visuals for the new product version launch: “Stage 4”. Really, we had fun as kids!