ORAL-B BRAUN has a line of electric toothbrushes. When it comes to deciding which toothbrush to buy it’s not an easy task for the shopper. The head movement is the main difference between ORAL-B BRAUN and all the other brands. In TMGroup we designed specialized retail exhibitions in different regions like Singapore and Japan, with the main objective of testing the product. Having in mind the variety of retails and markets, we designed a system with 7 modules that allowed the combination o create the “heart” of the exhibition: 1 glorifier module + 1 ipad module + 2 refill modules + 1 case box module + 1 toothbrush module and 1 single variable module which is called “the shell”. High tech from the first glance.