New Creative Director

From Designer to Creative Director

Hi!

Today I write to tell you that in TM we have a new Creative Director, because we are growing, because we are adding new clients.

ERIC JENSEN has been working in TM for 4 years. We share with him the same vision about daily tasks, the same enthusiasm to create innovative designs that improve the brand experience. Today he leaves the designer role to take the responsibility of the creative direction. Now there are 2 Creative Directors in TM: Eric and me!

Welcome to this challenge! I am proud to Eric is a member of my creative team.

I introduce you to ERIC JENSEN.

IDENTIKIT

What would you love to design?:  The corporate identity of an airline.

Your idol in the design area:  Steve Jobs.

The quote you highlight in BOLD: Make it simple, but significant.

The best background for your picture: Sunset on the Dumbo!

The “MUST” in your Instagram: A beer in some place of Buenos Aires.

Which is the color that better taste?: Pantone 193C, spicy!

See you soon,

Vane

Creative Director TMGroup

PS: if you want to talk about post, here’s my mail: vtozzelli@tmgroupweb.com. Love to hear from you.

Our new brand image

At a designer´s home, everything is nicely designed.

There’s a saying: “In the blacksmith`s house, a wooden knife”. But in TMGroup we don´t honor this popular saying. Even though designing for yourself is a very hard task, in TM we renewed our image

Of course, making decisions about your own image and how you want to be seen by your clients is much more challenging than working with the detachment you have when you work for your clients. That’s probably the reason why the blacksmith prefers a wooden knife in his house. If he is very self-demanding, like us in TM, he would probably never settle. That’s why he prefers his peace of mind and keeps the wooden knife.

In TM, we like challenges and, even though the change had been developing for a long time in our mind and our actions, finally we managed to get it going and we are very proud of the results. Because beyond esthetics, everything comes from our brand character, what we are. We are designers who love being designers every time and everywhere.

Knowing who we are, we defined a look and feel for our brand. A visual style that we want to be identified by. To achieve this, not only did we put it into words but we also created an inspirational resource board that reflects how we want to be seen. I always compare this board with a painter’s color palette, it’s a kind of resource board that helps the masterpiece to have, for example, some color logic.

We were looking for something powerful, such as design itself, so we defined the new look and feel for TM: OP ART, the movement bases on the visual games typical from the 60’s and 70’s that provoke the observer. Definitely that is what we want to achieve as designers: PROVOKE!… I like this word… Provoke. That means that anyway you generate a reaction on the observer. Isn’t design a provoker at the end of the day?

Once the look and feel was defined, we explored their different manifestations in areas such as packaging, interior design and fashion. Just to increase our inspiration and build up our brand.

Then it was time to update our logo. We didn’t want to lose the “infinite” because it represents the possibilities that design has, besides it has been our icon for the past 10 years, it’s part of our personality but it needed to be refreshed. So, under the definition of our look and feel we redesigned it with more geometrical forms and added EST. 1997 (EST stands for established) and yeap, this is something we have to let the world know. This year, it’s our 20th anniversary. It’s a long time… a lot of brands have worked with us. It’s a lot of experience and a lot of effort to stay innovative and to give novelty in all our results. (By the way it seems like it was only yesterday for all of us… we are all still young!).

And the process went on while we defined a color palette, 2 typographic families and designed a few communication pieces, like this web page.

In this designer’s house, we always wanted “knives” with good design.

See you soon,

Vane

Creative Director TMGroup

PS: if you want to talk about this subject, here’s my mail: vtozzelli@tmgroupweb.com. Love to hear from you.

 

New office!

DESIGN HOUSE

Laura and I always knew that we would come back when we left the house in Belgrano.

When “the office” is a house, the day starts differently. The kitchen is one of my favorite places and not because I love cooking (Laura loves it!). The kitchen is a wonderful place to generate inner meetings, to have a brainstorming session, to draw and design on paper. You arrive in the morning and feel the coffee smell coming out from there and the energy and inspiration become different.

We made a dream come true when we returned to a house. We wished we had a working space that included our personal desires because just as there is not a line dividing being a designer when you work from being designer in your life, there isn´t a line that separates personal life from the working one, although we would like to have it.

Laura wanted a big kitchen to design it as she wished and, maybe, to cook some day. I wanted an atelier, where I could let my imagination fly: a big house where we could bring the dog and the kids, so we could work differently.

We saw a lot of houses but no one was enough for our designer´s eyes. Until we got into this one, the one that today is our working space. Its physiognomy is special and charming. It’s an antique house that had been recycled under industrial design style: ventilation pipes and bricks at sight, sliding metallic doors, wooden floors mixed with smooth concrete.

Some details that had been design decisions of the former owners were rescued to set them into the center of the scene. One of them is the industrial lamps that are in the middle of the meeting table. They are intimidating and stand up in the air, drawing a kind of sculpture in space.

We put our personal touch to the soul of this house. We have recently refreshed our image and we have defined our look and feel as OP ART (if you would like to know more details I invite you to read the note in this blog: “In house of designers, everything is nicely designed”). So, we add our identity when we intervened the spaces with lines and visual game textures. We added fluorescent and metallic colors from TM color palette. Today we are still in this process, nothing is permanent… because when you are designer everywhere and every time, you always have new curiosity and ideas to make from any space and experience.

We invite you to visit us and live the magic of this design house.

See you soon,

Vane

TMGroup Creative Director

PS: Laura hasn´t cooked in the kitchen yet and I haven’t got my atelier, but the dog and the kids come around here!

PS: if you want to talk about this subject, here’s my mail: vtozzelli@tmgroupweb.com. Love to hear from you.

 

 

Panama City: event by TM

A MACHINE WITH SPACIAL DESIGN

Some months ago, Nestlé Panamá called us to work on the launch of a new Nescafé Dolce Gusto machine.

Did you know that the brand is firmly committed to design? Yes, beyond providing a high quality product, Nescafé Dolce Gusto strategy is to offer innovation to the public launching new machines with distinctive designs.

And yes, designs calls designs and the best option for the launch of the new machine called Eclipse was to create and design an event that was prepared by designers because an event turns into a brand experience through the designer’s skill.

So, we entered into this work team whose challenge was to think and design the event for the launch of the Eclipse machine for a reduced group of VIP public in the city of Panamá.

Neither any detail of the design was left to chance, nor any detail of the design was left to chance by the designer of the machine Eclipse, whose simplicity is magnetic and so, you are taken by surprise when the machine suddenly “breaks” and opens to start working.

We created a CONCEPT ART that allowed us to be coherent in each intervention. We went beyond the limits of the machine to include “SPATIAL DESIGN” in everything! Spatial design, audiovisual design of the video that was projected through a mapping on the machine corporate logo, costume design for promoters and assistants, design of the guests’ invitations and gifts.

Part of our commitment as designers is to be coherent with the language of each brand to empower the personality in each detail.

If you enter the world of the design of Nescafé Dolce Gusto machines, you will find interventions made by artists or machines that are supported by other brands that are committed to design, such as mini Cooper. You will be surprised!

See you soon

Vane

Creative Director TMGroup

PS: I take advantage of this opportunity to let you know that TMGroup has an office in Panamá and our Commercial Director is Ana Karina Hernández. If you are interested in starting a design project together, this is her email: akhernandez@tmgroupweb.com

PS: if you want to talk about this subject, here’s my mail: vtozzelli@tmgroupweb.com. I would like to know your point of view.